Temas e Mídia em #Eleições2014: Twitter, opinião pública e comunicação política no contexto eleitoral brasileiro
DOI:
https://doi.org/10.30962/ec.1196Abstract
Este trabalho analisa tweets publicados com a hashtag #Eleições2014 entre 19 e 25 de outubro, na última semana do segundo turno das eleições presidenciais de 2014. A análise se constitui de três passos: 1) a identificação dos públicos, pela preferência eleitoral entre os dois candidatos (Dilma Rousseff e Aécio Neves); 2) a identificação da mídia que acompanha, por meio de links, as postagens de cada um desses públicos; e 3) os principais temas priorizados. Os dados foram trabalhados com análises de sentimento, mídia e conteúdo. Em diálogo com a literatura mais recente de agenda setting, nossas hipóteses foram: H1) a maior parte das publicações se refere a conteúdo produzido pela mídia de mainstream, aqui identificada como “mídia vertical”; mas H2) há uma considerável gama de informações sendo transmitida “horizontalmente”; e H3) diferentes audiências apresentam leques diferenciados de mídias e temas, em suas postagens.Downloads
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