Compulsory Gamification
Game-as-a-Service and Gambling Structures on the Roblox Platform
DOI:
https://doi.org/10.30962/ecomps.2926Keywords:
Game industry, Roblox, Gamification, Gambling, InterfacesAbstract
The gaming industry is undergoing a transition from a product model to a service one, reshaping typical production and consumption patterns within its media ecosystem. This metamorphosis relies on the use of persuasive tactics embedded in graphic interfaces. To address this process, this study focuses on microtransactions and gambling elements within the Roblox platform, with the aim to investigate their role in the game-as-a-service model. Using a method that combines interface mapping and the application of a gambling typology, we demonstrate that the model in question depends on tactics that make gambling and gamification parameters compulsory.
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