O Folclore na mídia de massa: Globo Rural e aspectos folclóricos do homem do campo

Authors

  • Elizabeth Moraes Gonçalves

DOI:

https://doi.org/10.30962/ec.45

Keywords:

Comunicação, Linguagem, Discurso, Rural, Folkcomunicação

Abstract

This article presents results carried out through research of the image of the man of the field, constructed by the televising program Globo Rural, of the Rede Globo television. It is about a part of the research intitled "Agricultural in the Television: An analysis of the agricultural speech constructed by the televising program Globo Rural", part of the broader project called Languages and speeches Specialized in the Communication. It was verified that Brazilian tradition - represented by the universes of "caipira" and of "sertanejo" - and the technological and scientific modernism applied to the field are mixed in the composition of a televising program that focuses at the same time to the agricultural public and the urban one, creating the symbolic representation of this "modern" culture of the field. It is characterized as a qualitative research, where the reading of the data raised as corpus for the research, was subsidized by elements of the critical analysis of the speech. We reflect on the paper of Rede Globo, as massive media, of commercial character, fulfilling, in a certain way, the task to revitalize folcloric aspects, understood as root traces, according to the broadcaster, to the culture and the image of man of the field

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How to Cite

Gonçalves, E. M. (2005). O Folclore na mídia de massa: Globo Rural e aspectos folclóricos do homem do campo. E-Compós, 3. https://doi.org/10.30962/ec.45

Issue

Vol. 3 (2005)

Section

Artigos Originais

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