Positivo, negativo ou neutro? Um olhar de métodos mistos sobre a variável “valência”em análises de conteúdo jornalístico

Authors

  • Fabro Steibel
  • Milena Marinkova

DOI:

https://doi.org/10.30962/ec.928

Keywords:

Estudos mixtos, análise de conteúdo, jornalismo

Abstract

Este artigo interroga os estudos de valência da mídia enquanto método investigativo. Argumentamos que o uso de métodos quantitativo e qualitativo para análise de valência na mídia gera resultados inconsistentes quando analisados por paradigmas de pesquisa quantitativo e/ou qualitativos. Para fundamentar nosso argumento, analisamos os resultados e a metodologia utilizados em projeto financiado pela Agência de Direitos Humanos da União Europeia analisando a cobertura jornalística inglesa sobre imigrantes e minorias na região. Neste artigo selecionamos as variáveis quantitativas e qualitativas usadas no projeto para explicar a valência dos jornais analisados, e averiguamos a consistência de resultados entre estas. Ao fazer isso, aplicamos princípios da pesquisa de métodos mistos para analisar os resultados das variáveis de valência, e refletimos sobre como estas variáveis podem ser combinadas para responder aos objetivos gerais da Agência financiadora. Os resultados indicam que análise de valência em análise de conteúdo da mídia apresentam mais contradições do que soluções, e que os resultados precisam ser seriamente relativa dos antes de responder se a cobertura da mídia referente a determinado tema é positiva, negativa ou neutra. Palavras-chave Métodos mistos. Análise de conteúdo. Jornalismo. Direitos Humanos.

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Published

21-12-2013

How to Cite

Steibel, F., & Marinkova, M. (2013). Positivo, negativo ou neutro? Um olhar de métodos mistos sobre a variável “valência”em análises de conteúdo jornalístico. E-Compós, 16(2). https://doi.org/10.30962/ec.928

Issue

Vol. 16 No. 2 (2013)

Section

Special Issue

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