Valor e comunicação no capitalismo globalizado

Authors

  • José Luiz Aidar Prado
  • Edílson Cazeloto

DOI:

https://doi.org/10.30962/ec.93

Keywords:

Globalização, Valor, Sociedade da comunicação

Abstract

Value and communication in globalized capitalism - This text attempts to regard communication as a field for the construction of value, within the logic of current globalized capitalism. The role of communication in the world today demands, in order to understand the process of merchandise valuation, a theory which should not be strictly economicist, but should take recourse to a set of theories from fields such as philosophy and sociology, among others, including the new sociabilities of the crowd. In order to carry out such analysis, we will depart from the Marxian theory of value, we will examine the critiques put forward by André Gorz, Paolo Virno, Wolfgang Haug and others, when they refer to the changes that took place in the value construction process in current postmodern capitalism, focusing on communication processes and merchandize semiotization, as well as on commodification of culture. In order to comprehend current sociability, we will examine the relations between lifeworld and system, as well as the new constitution of Virno’s “general intellect.”

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How to Cite

Prado, J. L. A., & Cazeloto, E. (2006). Valor e comunicação no capitalismo globalizado. E-Compós, 6. https://doi.org/10.30962/ec.93

Issue

Vol. 6 (2006)

Section

Artigos Originais

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