Intermedia Agenda-Setting in the 2012 Elections: Relations between social media and regional web journals in two Brazilian capital cities
DOI:
https://doi.org/10.30962/ec.930Keywords:
Agendamento, Intermídia, Eleições, Webjornais, Redes sociais onlineAbstract
This paper discusses the intermedia agenda setting between the social media of mayoral candidates in Belo Horizonte and Vitória in Brazil and the coverage by the local news sites Em.com.br and Gazeta Online in the 2012 municipal elections. We discuss the origins and evolution of reflections and research on agenda setting and then focus on its occurrence in contemporary election campaigns. After a systematic observation of the material published by the two websites and official candidate profiles, we present the main trends of intermedia agenda-setting in the campaigns of the two capitals. The analysis highlighted significant differences: in Victoria we noticed a strong intermedia agenda-setting between social networks and news sites, while in Belo Horizonte there was an alignment with the campaign agenda of the two main candidates. Keywords Intermedia agenda setting. Elections. News sites. Social Networking.Downloads
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