On the art of self-rationalization: faith and self-help in the publishing industry
DOI:
https://doi.org/10.30962/ec.1118Keywords:
Divulgação Científica, Fé, Espiritualidade, AutoajudaAbstract
Based on an analysis of popular science magazine articles, this paper intends to recognize the link between discourses that give the experience of faith a positive meaning and the commercial success of the self-help narratives. We aim to debate how the publishing industry has been disseminating new representations of spirituality and health, and thematize this latter topic as a normative value within the capitalist framework. Thus, our purpose is to outline, in the examined discourses, the way different dimensions of the human experience play a key role in the emergence of responses to expectations of the current economic and political panorama.Downloads
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