About performance and historicity: an aesthetic and cultural approach of MTV Brazil
DOI:
https://doi.org/10.30962/ec.1175Keywords:
Performance, Historicidade, MTV BrasilAbstract
This article proposes a conceptual articulation for capture, in a historical perspective, the acting of MTV Brazil, their ways of doing and ways of relating with the audience and cultural contexts, a process translated as televised performance. It examines the TV channel as an environment of televisual experience, consisting by a continuous process of disputes of values and meanings, continuities and ruptures materialized in their programs and ways to convoke genres brands (television genres and musical genres).There is a broader expectation research: discuss procedures for analyzing a media organization based on the articulation between the concepts of genre, performance and structure of feeling to promote a dialogue between the aesthetic and the cultural studies.Downloads
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