Playing with food: MasterChef and the televisual devices that transform an everyday activity into a spectacle

Authors

  • Carlos Eduardo Marquioni
  • Fernando Andacht

DOI:

https://doi.org/10.30962/ec.1230

Keywords:

reality show, letramento, semiótica indicial.

Abstract

The article analyzes the program MasterChef as a hybrid format between a reality show and a talent show. Its success is construed as the outcome of a TV literacy that in its present stage gives the audience access to contemporary culinary artification. Besides immanent semiotic analysis, we use material elicited in interviews with the production team of the first Brazilian edition. The result would indicate that practical culinary aspects are not the main attraction of the program. The format has five components that could account for its popularity; foremost among them are the trials by ordeal involving the identity of participants in tests of psychological and culinary resilience.

Downloads

Download data is not yet available.

Published

30-08-2016

How to Cite

Marquioni, C. E., & Andacht, F. (2016). Playing with food: MasterChef and the televisual devices that transform an everyday activity into a spectacle. E-Compós, 19(2). https://doi.org/10.30962/ec.1230

Issue

Section

Televisão