The seductives of the t-shirt: myth, conflict and imaginary at stake

Authors

  • Euler David de Siqueira
  • Denise da Costa Oliveira Siqueira

DOI:

https://doi.org/10.30962/ec.1274

Keywords:

Corpo, Imaginário, Gênero, Conflito, Interação.

Abstract

The aim of this paper is to investigate the production of meanings about the female body from a gender imaginary highlighted by the media. Starting from a theoretical framework that includes Durand, Wunenberger and Breton, we make a reading of the polemic triggered by the release of products related to the World Cup containing ambiguous images of the Brazilian women. The polemic issue was highlighted in the international press by introducing a polyphonic and polysemic field full of tension. Methodologically, this is a quality-oriented nature research founded in the principles of the comprehensive sociology. Through documentary research of media material, as well as a reading of the discourses, we relate myths, imaginary and conflicts given their opposition and complementarity. Finally, making use of the distinction between social problem and sociological problem, we try to understand the situation in terms of social interaction.

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Published

28-12-2016

How to Cite

de Siqueira, E. D., & Siqueira, D. da C. O. (2016). The seductives of the t-shirt: myth, conflict and imaginary at stake. E-Compós, 19(3). https://doi.org/10.30962/ec.1274

Issue

Vol. 19 No. 3 (2016)

Section

Publicidade

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