Transnational dynamic of media: processes of regulation in the globalization of communication
DOI:
https://doi.org/10.30962/ec.1306Keywords:
Mídia. Globalização. Pluralismo. Regulação.Abstract
This paper aims to identify the laws of Brazil that limit the entrance of international media content in the country and the foreign investment in national media. In the globalization context, the media are characterized by their transnational dynamic as well as by the formation of global conglomerates that dominate production and distribution of symbolic goods. Thus, this exploratory research shows that Brazilian legislation relies on rules in order to guarantee visibility of local, regional, and national content in front of the global, asymmetrical, and concentrated expansion of media industry. This study comprehends that communication policies exclusively conceived in a national dimension do not adequately address the globalization of communication scenario.Downloads
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