Critical approach to the culture of inspiration: production of narratives and the ideology of the entrepreneurial society

Authors

  • Vander Casaqui

DOI:

https://doi.org/10.30962/ec.1355

Keywords:

Comunicação e consumo. Cultura da inspiração. Cultura empreendedora. Discurso.

Abstract

In the contemporary context, inspiration is a recurrent term, when we observe the discourses that spread the ideology of entrepreneurship. In a critical approach, our research aims to analyze the role of inspirational narratives in publicizing the ideology of the “entrepreneurial society”. The object of this study includes discourses of entrepreneurs and social entrepreneurs, motivational talks, among other media products that take the mission to inspire people. The result of this mapping points to the culture of inspiration as a key element to promote the engagement of individuals in the capitalism of our time, as discussed by Boltanski and Chiapello (2009).

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Published

26-08-2017

How to Cite

Casaqui, V. (2017). Critical approach to the culture of inspiration: production of narratives and the ideology of the entrepreneurial society. E-Compós, 20(2). https://doi.org/10.30962/ec.1355

Issue

Vol. 20 No. 2 (2017)

Section

Cultura

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