Desperately guarding borders: media globalization, ‘cultural imperialism’ and the rise of ‘Asia’
DOI:
https://doi.org/10.30962/ec.140Keywords:
TV por satélite, Identidade asiática, Globalização midiáticaAbstract
This article explores the mobilisation of a concept of ‘Asianness’ in the context of the emergence of the Western-dominated satellite TV industry in that region in the early 90’s. While many Asian governments responded to the anxieties resulted from the challenges brought by this process of media globalisation by projecting a common Asian cultural identity, private enterprises, such as Murdoch’s Star TV, have capitalized on intra-Asian cultural differences in order to conquer the huge Asian market. The article describes some of the ways that discourses of 'cultural imperialism' and the 'clash of civilizations' have been utilised in the struggle for national identity and survival in a world marked by a permanent flow of media, capital, people, technologies and ideas.Downloads
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