Animals - For a new zoolatry
DOI:
https://doi.org/10.30962/ec.1426Keywords:
zoolatria, vídeo, animais e ambienteAbstract
The article investigates the emergence of a new zoolatry, linked to domestic animals in the online network, especially on YouTube. Through the Animals video (Martin Garrix), the article proposal analyzes how the human condition presents itself as metaphors linked to animals. Our methodology contemplates the analysis of the constitution of the imaginary and the mythical universes, through the mitocritic of Gilbert Durand. Our findings evidence that this movement toward video recording of animal life is a compensatory symbolic action as well as a reintegration of man into the new setting in which nature is revitalized by ecological discourses.
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