Woman in public life: a map of moralities on Facebook

Authors

  • Danila Cal Programa de Pós-Graduação em Comunicação, Cultura e Amazônia da Universidade Federal do Pará - UFPA
  • Regiane Lucas Garcêz Universidade Federal de Minas Gerais (UFMG)
  • Janine de Kássia Rocha Bargas Universidade Federal de Minas Gerais - UFMG
  • Thais dos Santos Choucair Universidade Federal de Minas Gerais.

DOI:

https://doi.org/10.30962/ec.1430

Keywords:

Mulher, Moralidades, Facebook

Abstract

The article investigates moral agreements about the woman’s presence in the public life, taking as corpus some Facebook posts sharing the news: The nervous explosions of the president, originally printed on IstoÉ, a Brazilian magazine, and Beautiful, chaste and housewife, from Veja. We draw a map of the moralities concerning the professional activities, temper and social relation, which points out as tacit consensuses: a positive eye on the image of the discreet woman that acts as a nice housewife and, on the other hand, a negative view on the women who submit themselves to their emotions. To defy these conceptions, there’s the idea of the strong woman who can chose her professional life. We observed that the moralities reputed as offensive are able to create some identification and find affinities in order to establish new moral grammars.

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Author Biographies

Danila Cal, Programa de Pós-Graduação em Comunicação, Cultura e Amazônia da Universidade Federal do Pará - UFPA

Doutora em Comunicação Social pela Universidade Federal de Minas Gerais - UFMG. Professora adjunta de Comunicação Social da Universidade Federal do Pará - UFPA. Docente do Programa de Pós-Graduação em Comunicação, Cultura e Amazônia. Líder do grupo de pesquisa Comunicação, Política e Amazônia - Compoa.

Regiane Lucas Garcêz, Universidade Federal de Minas Gerais (UFMG)

Professora Adjunta do Departamento de Comunicação Social da Universidade Federal de Minas Gerais (UFMG), doutora, mestre e jornalista pela mesma universidade. Dedica-se a pesquisas que envolvem, de forma geral, a interface entre mídia, lutas por reconhecimento, representação política, esfera pública, ativismo e movimentos sociais. De maneira mais específica, se interessa pelos processos comunicativos que envolvem a temática das pessoas surdas e com deficiência seja no espaço dos movimentos sociais, das organizações, das redes sociais e das arenas públicas. Possui interesse também em ações e estudos que envolvam a temática da acessibilidade nos meios de comunicação.

Janine de Kássia Rocha Bargas, Universidade Federal de Minas Gerais - UFMG

Doutoranda no Programa de Pós-Graduação em Comunicação Social da Universidade Federal de Minas Gerais. Mestra em Ciências Sociais, com área de concentração em Sociologia e graduada em Comunicação Social, habilitação em Jornalismo, ambas pela Universidade Federal do Pará (UFPA). Integrante dos grupos de Pesquisa em Mídia e Esfera Pública (UFMG) e Comunicação, Política e Amazônia (UFPA).

Thais dos Santos Choucair, Universidade Federal de Minas Gerais.

Doutoranda no Programa de Pós-Graduação em Comunicação Social da Universidade Federal de Minas Gerais.

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Published

26-04-2018

How to Cite

Cal, D., Garcêz, R. L., Bargas, J. de K. R., & Choucair, T. dos S. (2018). Woman in public life: a map of moralities on Facebook. E-Compós, 21(1). https://doi.org/10.30962/ec.1430

Issue

Vol. 21 No. 1 (2018)

Section

Artigos Originais

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