Daily maps of the Free Fair of Cachoeira-BA: culture, hegemony and structure of feeling
DOI:
https://doi.org/10.30962/ec.1435Keywords:
Estrutura de sentimento, Análise cultural, Hegemonia.Abstract
The article analyzes the discourses employed by marketers in the constitution of meanings for the Cachoeira Free Fair, take as references parameters on culture as an integral way of life. From an exploratory effort of ethnographic research articulated to cultural analysis, shared values, practices and meanings that express a process of dispute and resistance, individual and/or collective, against hegemonic social models are identified. The research is supported by the cultural hypothesis of feeling structure.
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