Mompreneur

between the promise of an emerging subjectivity and the performative frustration

Authors

  • Julia Salgado Universidade Federal do Rio de Janeiro (UFRJ)
  • Marianna Ferreira Jorge Universidade Federal Fluminense (UFF)

DOI:

https://doi.org/10.30962/ec.1695

Keywords:

Subjetividad, Neoliberalism, Discontent

Abstract

Este artigo objetiva examinar o ideal subjetivo construído em torno da figura da “mompreneur”, neologismo inglês que designa uma nova categoria social: a de mães empreendedoras. Após sua criação em 1996, esta nova classificação se disseminou exponencialmente nos últimos anos em muitos países do mundo, inclusive no Brasil. O intuito do trabalho é compreender alguns de seus sentidos, bem como suas implicações nas subjetividades contemporâneas. Recorrendo à análise de discurso de matriz foucaultiana, examinamos depoimentos postados no grupo Maternativa, presente no Facebook, onde podemos constatar uma ambiguidade entre o ideal subjetivo e a frustração decorrente de um imperativo performático.

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References

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Published

30-09-2019

How to Cite

Salgado, J., & Jorge, M. F. (2019). Mompreneur: between the promise of an emerging subjectivity and the performative frustration. E-Compós, 22(1). https://doi.org/10.30962/ec.1695

Issue

Vol. 22 (2019)

Section

Artigos Originais

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