Quando e como a TV fala de si
DOI:
https://doi.org/10.30962/ec.23Keywords:
Metadiscursividade, Autoreflexividade, AutopromoçãoAbstract
A televisão não se vexa: cada vez mais substitui o mundo exterior real do qual ela deveria dar conta, por aquele constituído no interior do próprio meio, tornando a si própria tema e objeto de seus programas. A tendência não é nova, mas vem-se difundindo de forma vertiginosa sob diferentes modalidades discursivas e com funções estratégicas diversas. O presente trabalho propõe-se a analisar essas formas de autoconvocação – das mais sutis e subterrâneas àquelas que escracham uma auto-referencialidade ostensiva – em suas diferentes modalidades, configurações e funções, tomando como referência uma amostragem de programas, constantes da gradeDownloads
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