Youths Media Cultures
DOI:
https://doi.org/10.30962/ec.2691Keywords:
Youths media cultures, Youth, Category, Concept, Social actionAbstract
The aim of this article is to propose the category “youths media cultures” for its application as research objects focused on everyday communicational practices of youths in their plurality. It differs from perspectives that take such practices and representations only as part of other research objects. The theoretical discussion is supported, among other authors, by Rossana Reguillo’s discussion of the role of young people as social actors. As a culture in itself, therefore full of rituals and meanings, “youth media cultures” are taken as the central object of the research. A brief case study is presented on the dimensions of production and consumption of advertising narratives in the context of street skateboarding.
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