Strategies for funding disinformation
an analysis of the monetization of right-wing hyper-partisan websites
DOI:
https://doi.org/10.30962/ecomps.3021Keywords:
disinformation, monetization strategy, platforms, programmatic advertising, content analysisAbstract
This paper intends to analyze the monetization strategies employed by disinformation websites in Brazil through the lens of the political economy of communication, journalism, and disinformation. By constructing a theoretical and analytical scaffold, this research delineates a codebook comprising five dimensions, which is subsequently applied to a representative sample of 55 websites. Findings reveal a significant reliance on programmatic advertising infrastructures, notably Google AdSense. The remainder of the paper integrates these results within the context of specialized literature, proposing directions for future research.
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