News on TV: Who gives the tone?
DOI:
https://doi.org/10.30962/ec.332Keywords:
tonalização, condução, mediação.Abstract
This paper intends, continuing the investigations developed on the process of tonalization of television products, to examine carefully the role developed in certain television programs by the discursive actor driver of the program - presenter, entertainer, anchor, interviewer - it seems concentrate on them, besides the task of driving the broadcast itself, the role of intermediary between the department and the enunciation of the enunciated television text, responsible for proposing, modulation, gradation and maintenance of the tone of the broadcast television, with particular attention to the presenters of traditional news programs.Downloads
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