O Fluminense and the nostalgia of lost references
DOI:
https://doi.org/10.30962/ec.369Keywords:
Jornalismo, Narrativa, História, Tradição, IdentidadeAbstract
This article is derived from an ongoing research about how the newspapers use the past to legitimate their own positions in different communicational systems. It brings a study on "O Fluminense", a centenarian newspaper from Niterói – RJ, that had to establish some strategies to try to keep its position in local marketplace. One of these strategies was trying to rebuild its own identity as well as of its public. It reveals that newspapers do not have the same meaning everywhere, but they respond to each society’s different demands. In this case, O Fluminense was not only a sign of modernization, but precisely a sign of tradition.Downloads
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