Interactive advertising in Spain: current situation and trends

Authors

  • Antonio Baladrón Pazos
  • Clara Muela Molina

DOI:

https://doi.org/10.30962/ec.475

Keywords:

Anunciantes, Agências interativas, Publicidade interativa, Internet, Espanha.

Abstract

This article further develops the current situation and trends of the advertisement industry in the Internet in Spain. It presents the most updated information regarding the different agents involved: the media, advertisers, agencies, audiencies and creative products.

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Published

30-06-2010

How to Cite

Pazos, A. B., & Molina, C. M. (2010). Interactive advertising in Spain: current situation and trends. E-Compós, 13(1). https://doi.org/10.30962/ec.475

Issue

Vol. 13 No. 1 (2010)

Section

Artigos Originais

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