As organizações na Internet: um estudo comparativo
DOI:
https://doi.org/10.30962/ec.59Keywords:
Internet, Organizações, Comunicação organizacionalAbstract
The use of the Internet by organizations has become a new possibility they now have to narrow their relationship with their diverse publics. In their sites th e organizations present themselves, become visible. They worry about the contents and the form of their pages which they assume must fit the different profiles of their publics. That means they are very much concerned with the placement of links, the positioning of logos, the appropriateness of their slogans, the selection of colors, the convenience of using animation, the use of photographs, the presence of propaganda, and the deployment of popup windows. Moreover, interactive services and the form they assume in this communicational context are highly relevant. The present text results from a research which investigated the visibility of the organizations' sites specially of homepages of businesses and universities, along the lines mentioned above.Downloads
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