John Hobbes and the psychology of jingoism: the metaphor of the hypodermic needle and the origins of critical propaganda
DOI:
https://doi.org/10.30962/ec.858Keywords:
Estudos críticos de comunicação, origens. John Hobson, The psychology of jingoism. História do pensamento comunicacional.Abstract
During the heyday of the press age, John Hobson drafted one of the first critical analyzes of what would be called propaganda, inside which, equally as a pioneer, he employed the figure of the hypodermic needle to understand the phenomena. Composing its terms with a theory of imperialism and the elements of an early reflection on the historical basis of mass culture, he nevertheless could mitigate this schema. Analyzing how the author develops those ideas in The Psychology of jingoism (1901), the article revealed the highly original contribution to the study of the media offered by this forerunner of the critical approach. The argument developed in conclusion is that, although his work shows that the media exert an influence that depends on the historical context and the forces involved in it, this influence does not have an inexorable sense necessarily in favor of those in power, to be owners of the press, as shown, being seen in a broader historical view, the same coverage of the Boer War, the case studied by Hobson. Keywords Critical communication studies: historical roots. John Hobson: The psychology of jingoism. History of communicative thinking.Downloads
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