O contexto comunicativo como estratégia de mediação televisiva – considerações sobre o Jornal da MTV

Authors

  • Juliana Freire Gutmann

DOI:

https://doi.org/10.30962/ec.79

Keywords:

Jornal da MTV, Estudos culturais, Semiótica

Abstract

Inspired by Simon Firth’s discussions about meaningful productions and the consequent value of popular culture and using certain assumptions of the social-semiotics, this article proposes the observation of the features of a television program that regard the strategies of the formation of a particular communicative context that dialogues with ethical and aesthetical references of popular music. In a wider sense, this study explores the context as one of the operators of investigation to identify ways of addressing television programs.

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How to Cite

Gutmann, J. F. (2006). O contexto comunicativo como estratégia de mediação televisiva – considerações sobre o Jornal da MTV. E-Compós, 6. https://doi.org/10.30962/ec.79

Issue

Vol. 6 (2006)

Section

Special Issue

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