The invention of a country of social entrepreneurs: "Imagina na Copa" and its project of Brazil
DOI:
https://doi.org/10.30962/ec.1104Keywords:
Empreendedorismo social. Comunicação e discurso. Sociabilidade. Consumo. Comunidade.Abstract
This study deals with the theme of social entrepreneurship, from its discursive dimension, through the analysis of the "Imagina na Copa", a digital platform that gives visibility to initiatives of Brazilian social entrepreneurs. The "community project" allows us to understand the articulation of social role (DAHRENDORF) of the social entrepreneur in the imagined country, in which the young Brazilians are protagonists and agents of "transformation" - articulated between individual positive attitude and cooperative work. The theoretical framework discusses the meanings of social entrepreneurship, its relationship with the Spirit of Capitalism, in its character of social discourse (ANGENOT); analyzes of the corpus are carried out from the theoretical and methodological approach of discourse analysis.Downloads
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