“Be a winner woman!”: gender peculiarities and success definitions on self-help literature

Authors

  • Mayka Castellano

DOI:

https://doi.org/10.30962/ec.1131

Keywords:

AUTOAJUDA, SUCESSO, GÊNERO

Abstract

In this paper, from the poststructuralist-inspired discourse analysis, I evaluate a book of self-help literature dedicated to female success. The reading of the book Marketing de B.A.T.O.M: atitudes que fazem da mulher uma vencedora (Fádua Sleiman, 2008) allows us to verify the existence of typical demands of the contemporary imaginary of success, that urge all to be winners, while that provides indications that, when referring specifically to women, these books point to a series of problematic continuities concerning gender issues and the inclusion of women in the labor market.

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Published

11-09-2015

How to Cite

Castellano, M. (2015). “Be a winner woman!”: gender peculiarities and success definitions on self-help literature. E-Compós, 18(2). https://doi.org/10.30962/ec.1131

Issue

Vol. 18 No. 2 (2015)

Section

Cultura

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