Ruptures et retournements de la sémiologie des médias à l’ère de la communication
DOI:
https://doi.org/10.30962/ec.131Keywords:
Televisão, Semiologia, Gênero, Campo cinematográficoAbstract
What brought communication sciences to semiology? To answer this question, the author analyzes two television sequences impossible to think within the framework of an immanent semiology and suggests a copernican reversal. For analyzing television, the starting point must not be image, but genres. Hence, Jost exposes the four propositions on which his conceptual system is based. They involve a new conception of genres and of TV communication. At the same time the theory of "contract" becomes a particular case, that of the "learned" reading, incapable to deal with the dynamic relation which links emitting and receptor because of the pragmatic promise. Then, the here explained method is exported towards the film field, which demands such a methodological change of paradigm.Downloads
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