Investindo no Big Brother Brasil: uma análise da economia política de um marco da indústria midiática brasileira
DOI:
https://doi.org/10.30962/ec.133Keywords:
Big Brother Brasil, Economia política, Multi-plataforma, Convergência.Abstract
This work analyses the reality show Big Brother Brasil under a political economic perspective. Its multi-platform broadcasting via open TV, pay TV, pay-per-view, Internet and mobile phone not only opens new possibilities for its commercial exploration, but, crucially, presents Rede Globo an important strategic positioning within the Brazilian media convergence context.Downloads
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