O papel da narrativa no projeto da sociedade empreendedora e na cultura da inspiração
DOI:
https://doi.org/10.30962/ec.1850Keywords:
Communication and consumption. Entrepreneurial culture. Culture of inspiration. Narrative. Discourse.Abstract
The role of narrative in the project of entrepreneurial society and in the culture of inspiration
Abstract
This work aims to deal with narratives as an object of study, in the context of entrepreneurship and the culture of inspiration, based on the theory of Bruner (1991) on the elements that characterize the narrative. When we approach critically the theme of entrepreneurship, we understand the fundamental role of inspirational narratives, which articulate discursive context and materiality, the spirit of time and subjectivity, economy and life trajectories. As an empirical object, we analyze the entrepreneurial self-help micronarratives of Blog Generation of Value in light of Bruner's narrative theory.
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