Performance of the Popular Brasil and People Without Fear Fronts on Facebook in the 2018 presidential campaign

Authors

DOI:

https://doi.org/10.30962/ec.2070

Keywords:

Popular Brasil Front, People Without Fear Front, Mediatized interactions, Engagement, Hegemony

Abstract

This article has as main objective to analyze the posts on the Facebook pages of the networks of organizations and social movements Popular Brasil and People Without Fear Fronts, during the presidential campaign in Brazil, in 2018. We analyzed the interaction processes between the followers of the pages with the posts, and among them in the comments, over the three-month period. To analyze the participation of private devices of hegemony in the production and circulation of content, favorable or critical to candidates supported by the Fronts Brasil Popular and People Without Fear, we identified memes with organization signatures and the links shared in the posts.

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Author Biography

Pablo Nabarrete Bastos, Universidade Federal Fluminense, Niterói, Rio de Janeiro, Brasil

Professor of the Department of Social Communication, Institute of Arts and Social Communication, Fluminense Federal University. Permanent professor of the Postgraduate Program in Media and Daily Life (PPGMC-UFF). Doctorate in Communication Sciences, research line in Communication, Culture and Ciudadanía, by ECA-USP. He has a postdoctoral position in Cultural Studies of the Advanced Program of Contemporary Culture at the Federal University of Río de Janeiro. Leader of the Laboratorio de Investigación en Comunicación Comunitaria y Publicidad Social (LACCOPS). Coordinador del Intercomunicador de Comunicación Ciudadana GP. Investigate hegemony, counterhegemony, popular hegemony, engajament, social movements and popular communication. He has professional experience in the fields of campaign planning and advertising writing, working in a communications agency and in the third sector.

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Published

27-07-2021

How to Cite

Nabarrete Bastos, P. (2021). Performance of the Popular Brasil and People Without Fear Fronts on Facebook in the 2018 presidential campaign. E-Compós, 24. https://doi.org/10.30962/ec.2070

Issue

Vol. 24 (2021): E-compós 2021

Section

Artigos Originais

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Copyright (c) 2020 Pablo Nabarrete Bastos

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