Plataformização da comunicação política:

governança algorítmica da visibilidade entre 2013 e 2018

Autores

DOI:

https://doi.org/10.30962/ec.2101

Palavras-chave:

Visibilidade, Plataformização, Sistema Midiático Híbrido, Governança Algorítmica, Economia da Atenção

Resumo

A plataformização da comunicação política introduz um modelo de governança algorítmica da circulação de informações que afeta sistemas midiáticos nacionais. A investigação empírica desse trabalho se debruça sobre uma amostra original de 1.513.780 publicações coletadas entre 2013 e 2018 de 500 páginas do Facebook. O objetivo é aferir se há algum tipo de desordenamento do caráter dominante da visibilidade da imprensa jornalística nos meios de massa e em websites. Os resultados apontaram para o que chamamos de desarranjo da visibilidade, ou seja, o declínio dos compartilhamentos dos veículos jornalísticos e a captura da atenção por radicais de direita

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Biografia do Autor

Marcelo Alves dos Santos Junior, Universidade Federal Fluminense, Niterói, Rio de Janeiro, Brasil

Doutor em Comunicação pelo Programa de Pós-Graduação da Universidade Federal Fluminense.  Professor do MBA em Big Data e Inteligência de Mercado da Escola Superior de Propaganda e Marketing do Rio de Janeiro.

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Publicado

10-09-2020 — Atualizado em 27-07-2021

Como Citar

Alves dos Santos Junior, M. (2021). Plataformização da comunicação política:: governança algorítmica da visibilidade entre 2013 e 2018. E-Compós, 24. https://doi.org/10.30962/ec.2101

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