Ella, John, Jeanne e Albert:

amor, envelhecimento, finitude, desvelo e (des)razão

Authors

DOI:

https://doi.org/10.30962/ec.2404

Keywords:

Cinema, Production of meanings, Ageing, Later life

Abstract

This paper focuses on the social production of meanings for aging based on the modes of presentation of older people in today's cinema. We made use of two films with wide circulation to reflect on precepts, conventions, and assumptions regarding the place of older people in society. Derogatory stereotypes and prejudice can be confronted or reaffirmed in the selected plots. As we analyze the social representations of aging triggered by the entertainment industry, we highlight the role of the symbolic in the lived experience in order to argue for the social responsibility of communication in promoting more respectful and supportive ways of living and acting in the world. We demand the constitution of a more nuanced and mindful view of the dignity of later life.

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Author Biographies

Gisela Grangeiro da Silva Castro, Escola Superior de Propaganda e Marketing (ESPM), São Paulo, São Paulo, Brasil

Doutora pelo Programa de Pós-Graduação em Comunicação e Cultura da Universidade Federal do Rio de Janeiro, pós-doutorado em Sociologia no Goldsmiths College, University of London. Docente do Programa de Pós-Graduação Stricto Sensu em Comunicação e Práticas de Consumo da Escola Superior de Propaganda e Marketing (ESPM), São Paulo. Coordena o GRUSCCO – Grupo ESPM/CNPq de Pesquisa em Subjetividade, Comunicação e Consumo.

Ricardo Zagallo Camargo, Escola Superior de Propaganda e Marketing (ESPM), São Paulo, São Paulo, Brasil

Doutor pelo Programa de Pós-Graduação em Ciências da Comunicação da Universidade de São Paulo. Docente do Programa de Mestrado Profissional em Comportamento do Consumidor (MPCC) da ESPM (Escola Superior de Propaganda e Marketing), São Paulo. Desde 2019 é Editor-Chefe do International Journal of Business & Marketing, periódico associado ao MPCC-ESPM.

Kareen Regina Terenzzo, Faculdade de Letras da Universidade de Coimbra, Coimbra, Portugal

Doutoranda do Programa de Pós-Graduação em Estudos Feministas da Universidade de Coimbra. Integrante do Grupo ESPM/CNPq de Pesquisa em Subjetividade, Comunicação e Consumo (GRUSCCO).

References

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Published

01-12-2021

How to Cite

Grangeiro da Silva Castro, G., Zagallo Camargo, R., & Regina Terenzzo, K. (2021). Ella, John, Jeanne e Albert:: amor, envelhecimento, finitude, desvelo e (des)razão. E-Compós, 24. https://doi.org/10.30962/ec.2404

Issue

Vol. 24 (2021): E-compós 2021

Section

Artigos Originais

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Copyright (c) 2021 Gisela Granjeiro da Silva Castro, Ricardo Zagallo Camargo, Kareen Regina Terenzzo

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