Refletions about the city: intersections between ideal advertising representations and concrete experiences
DOI:
https://doi.org/10.30962/ec.242Keywords:
cidade, publicidade, participação, relações comunicacionais, governo local.Abstract
This article aims to point out and discuss the tensions between the ideal representations of the city and the concrete experiences originanted by the communicative relations citizens construct with each other and local governement. Our intention is to evidence the existing distances between “idealizing” the city and “participating” of decision processes that determine the planning and the management of the city. We argue that the relation between political agents and citizens is not grounded on the notion of “beauty”, but on that of the “conflict” that establishes divergences and, at the same time, points out new possibilities of communicative articulations. To evince our purpouse we made a content analysis of the campaign “Who likes BH has its own way to show it”, created by the city hall of Belo Horizonte in May of 2003.Downloads
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