Construção de frame na mídia e cultura: Os cultivos transgênicos em dois jornais brasileiros no “Ano da Controvérsia”

Authors

  • Luisa Massarani
  • Dominique Brossard
  • Carla Almeida
  • Bruno Buys
  • Emily Acosta Lewis

DOI:

https://doi.org/10.30962/ec.847

Keywords:

Transgenic crops, Content analysis, Attention cycle, Media frame building, Newspapers.

Abstract

O Brasil é o segundo produtor mundial de cultivos transgênicos. No entanto, houve intensa controvérsia em torno da introdução de tais plantações no país. Este estudo analisa a cobertura dos cultivos transgênicos em dois jornais de elite brasileiros, Folha de S. Paulo e O Globo, em 2003, o “Ano da Controvérsia”, período de intenso debate político sobre a questão no país. Utilizamos como referenciais teóricos ciclo de atenção e construção de frame mediático, associando análise quantitativa de conteúdo e entrevistas em profundidade com jornalistas visando identificar os principais fatores que influenciaram a cobertura jornalística. Nosso estudo revelou que os dois jornais cobriram o tema de forma diferente do que ocorreu nos Estados Unidos. Os jornais norte-americanos tenderam a enfatizar elementos dramáticos quando a questão dos transgênicos era discutida na arena política; no Brasil, elementos técnicos foram um foco principal nas matérias. Palavras-chave Cultivos transgênicos. Análise de conteúdo. Ciclo de atenção. Frame mediático. Jornais diários.

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Published

14-06-2013

How to Cite

Massarani, L., Brossard, D., Almeida, C., Buys, B., & Lewis, E. A. (2013). Construção de frame na mídia e cultura: Os cultivos transgênicos em dois jornais brasileiros no “Ano da Controvérsia”. E-Compós, 16(1). https://doi.org/10.30962/ec.847

Issue

Vol. 16 No. 1 (2013)

Section

Artigos Originais

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